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可口可樂的歡樂時光

Do you drink Coco-cola toady?

只要上過行銷學的人,一定會知道可口可樂是一家超有創意的公司,只不過,有人知道有哪些有趣的行銷方案嗎?讓小狗與各位分享幾個Bling Bling 影片吧。


Hug me, please~~
覺得自動販賣機是冷冰冰的,只會吃你的錢,吐出飲料嗎?這就大錯特錯了!販賣機也是很寂寞的,只要想到每天都要屹立不搖的站在那冰冷的位置、遭受風吹雨打、還要不時的受到死小孩們的踢擊、亂摸...
販賣機需要一點愛,希望路過的你看看他、摸摸他、抱抱他,這樣他才能幸福的站在你我的身邊。



迷之音:在你們抱我的同時還可以上Youtube唷。
閱覽數(2012.06.26):1,142,155


Happiness of Boston College


不斷給你驚奇禮物的可口可樂販賣機,現在給你一瓶可樂,等會兒給半打,再來給你棒球...每一次打開都會有新的驚喜,這像不像健達出奇蛋呀!!!

閱覽數(2012.06.26):31,463



Happiness Couple
卡波卡波就是愛放閃光彈!但是你知道嗎?閃光彈可以換可樂唷!!!


下面兩個為2011年的影片


Friendship
想要考驗友誼牢不牢靠?就靠這台友誼測試機啦!!!


這是一台超級高的販賣機,想要買到可樂了話~~~一定要同心協力啦!!!做為獎勵,一次會送兩罐給你 : )

閱覽數(2012.06.26):10,086

Happiness Truck


閱覽數(2012.06.26):1,306,714

能夠讓群眾參與、樂在其中的行銷活動,必然會帶來病毒式的影響,影片就是其延續影響力的媒介之一;在看完影片之後,是否有覺得有趣、開心呢?有了話,恭喜你!可口可樂又成功的在心裡建立良好形象了。

小狗影片後小感
在看Youtube之時,意外的發現了好幾篇有趣的影片,接著就查到了Coco-Cola CMO(Chief Marketing and Commercial Officer)在2011年所寫的文章「Coco-Cola Marketing shifts from inpressions to expressions」,台灣也有人做過翻譯與補充,像是柴娃娃市場行銷日誌Mr. Jamie
名稱

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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡: 可口可樂的歡樂時光
可口可樂的歡樂時光
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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡
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